
16 May 2025
Navigating a price-sensitive market: strategies for sellers in 2025
The UK property market in 2025 is presenting new challe…
Property Market
Are you considering moving home in Chelmsford over the next 6 to 12 months? You may be a Chelmsford landlord deciding whether to grow your portfolio or sell off a few properties. Or you’re a Chelmsford first-time buyer wondering if 2025 is the right time to move.
Understanding whether the current property market favours buyers or sellers is key to making the right call.
If you follow my regular Chelmsford property updates, you’ll know one of the most reliable ways to assess the market is by looking at the percentage of homes marked as “Sold STC” or “Under Offer” compared to the total number of properties on the market.
Let’s show that in practice. For example, if say there are 500 properties on the market in a location, and 200 are under offer or Sold STC then 200 as a percentage of 500, gives us a sales percentage of 40%. It is this percentage that strongly indicates the local property market temperature and who holds the upper hand, i.e. buyers or sellers (or somewhere in between).
This percentage figure acts as a barometer for market conditions and can be analysed using this table:
Looking at historical data from the website, The Advisory, which has tracked this metric for years, we can observe some key trends for each May since 2018. (For this exercise, Chelmsford is CM1/2/3).
These percentage figures are an average of the Chelmsford postcodes (as noted above).
For interest, if I break the May 2025 figure into the individual Chelmsford postcodes, it does actually tell an even more interesting story…
So, what does a 52% “Sold STC to total stock” ratio for Chelmsford as a whole tell us?
It places the Chelmsford market at the lower end of a hot sellers’ market, teetering on the edge of a seller’s market. That means sellers hold a dominant position and buyers must bring their A-game.
We are now in a market where patience, presentation, and precise pricing are not optional but essential. With buyers enjoying more choice, it’s no longer enough to simply list your property and wait. The standout homes are the ones that are priced right from day one, have strong photography, floor plans, virtual tours, and are marketed properly both online and offline.
If you overprice your Chelmsford home, expect it to linger on the market. And when a property lingers, price reductions follow, confidence drops, and you lose leverage in negotiations, often resulting in lower offers and a higher chance of fall-throughs before exchange. Getting it right from the start is more important than ever.
That said, the May 2025 interest rate cut brings a welcome tailwind. With the Bank of England shaving 0.25% off the base rate, mortgage rates are easing, and confidence is gradually returning to the buyer pool.
Here’s why that matters:
This property market is more measured compared to the frenzied pace of 2021 and 2022. There’s room to breathe, to think, and in some cases, to negotiate. That doesn’t mean you can take forever or submit lowball offers on the best homes. Desirable properties are still attracting multiple viewers, but it does mean there are opportunities, particularly for those willing to look beyond the most in-demand streets.
Crucially, get your mortgage agreement in principle before you make an offer. It strengthens your hand massively. Sellers want certainty, and being financially ready sets you apart from others.
Also, don’t be afraid to widen your search boundaries. Often, the best value is found just beyond the traditional hotspots.
With a new Government settling in and inflation softening, this interest rate cut could help cement the stable period the Chelmsford property market has experienced in the last 18 months. It’s not boom territory, but it’s not bust either. It’s a continued return to something more balanced, considered, and sustainable.
If you’re thinking of moving in 2025 or just want to discuss your options, I’d love to hear your thoughts. However, if you aren’t planning to move, yet want to share your thoughts on the Chelmsford property market, please do make comment.
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