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Negotiated extra for one client!
We don’t just sell your property, we’re here to get you to the next chapter of your life, whether that’s finding your new home or closing the chapter on someone else’s.
Get the best result with Charles David Casson. Start with a valuation.
£0k
Negotiated extra for one client!
0.88%
On average of our asking price achieved
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The average amount we negotiated for our clients in 2025
First and foremost we get to know you and what you need from us. If you are looking to buy another property then it’s our job to get you in the best buying position. Selling chain free? Then we will do all we can to make the process as quick and easy as possible. Whatever your circumstance, we’ll make sure you’re understood, informed and cared for.
We’re committed to achieving the highest value for your property when selling. Our experience and proven track record in negotiating with your buyers means we will get you the best sale price for your house, flat or bungalow. Trust us – it’s worked for 1000s of property sales in Chelmsford and beyond.
You’ll be kept fully in the loop throughout your sale. From marketing your property to completing the sale, we’ll make sure we’re in touch at least once a week with updates and more often when required.
We’re not here just to sell a house, if needed then we’re here to help people move into their new home. We provide a complete service with a free home-finding service for our sellers. Let us know where you want to be and we’ll work tirelessly to get you there.
With years of experience and exceptional local area knowledge, you’ll be guided through each stage with a property expert who can provide you with unique advice and guidance for your situation.
We are proud to say we have been awarded Exceptional in the Best Estate Agent Guide 2022 for Sales, based on our marketing, service and of course results. This award is backed by Rightmove which supports and conducts data analysis contributing to the assessment and puts us in the top 5% of estate agents in the entire country!
Our customers are put first. We make sure to find you qualified buyers who are in a good place to buy your home and work to your timescales. We can also provide optional reservation agreements, this provides both parties with reassurance and reduces the risk of a sale falling through.
Additionally, your property sale progression is done in-house avoiding any miscommunications or inefficiencies with your transaction.
Successfully selling your home includes our fully proven marketing plan. Check out what’s involved:
Step 1
When your property is ready, we’ll arrange professional photography and your floor plan to be carried out. You can also opt for a high quality 360 property tour, just ask us about it.
Step 2
We will initially call our large database of buyers who are serious about moving. By matching up their requirements, we will make sure to narrow down the right buyers.
Step 3
To gather interest your property will first be launched on our social media channels as well as being posted into local Facebook groups. On average each property receives 5000 views. A great early-bird start to get your property seen.
Step 4
Your property will then be posted on the major property portals including Rightmove and Zoopla and our own website to reach thousands of potential buyers.
Step 5
For all properties when the initial rush has died down, your Rightmove listing will become a Premium Listing. This enhances your property, and refreshes the order of your images in order to gain even more attention and make your property a thump-stopper.
Step 6
Unlike many other estate agents, your listing is monitored all the time and we swap photographs around to maintain engagement. We will always be proactive to ensure your property receives as many views as possible.
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Learn the facts and figures to get started on your selling journey. We provide a free, no obligation property valuation.
Written by property experts, find all our expert advice and tips for successfully selling your home in this free guide.
The first step depends on whether you plan to buy another property after selling. If you do, get valuations from estate agents and speak to a mortgage broker early to confirm your affordability for your next purchase. If it’s a straightforward sale, focus on getting valuations and asking agents how they plan to market your property – not just what price they think they can achieve. Be cautious of agents who simply promise the highest price; they’re not the ones buying it.
A house sale only becomes legally binding once contracts are exchanged – which typically happens 12 to 16 weeks after an offer has been agreed. Until that point, either party can walk away without legal obligation, which is why choosing the right agent to manage the process efficiently matters so much.
Sales can fall through for several reasons in the weeks between agreeing a sale and exchanging contracts. The most common causes are a chain collapsing, an adverse survey result, or a buyer simply changing their mind. To reduce the risk, consider having any potential issues – such as cracks, an ageing boiler, or damp – inspected and resolved before going to market. We can also put reservation agreements in place at the start of a transaction, which require a buyer to pay a financial penalty (typically £2,000–£20,000) if they pull out without good reason. This helps identify serious buyers from the outset, though it won’t protect against things like chain breaks or genuine survey issues.
If viewings are low, the issue is almost always price or marketing. Your agent should have agreed a clear marketing plan with you from the start and be updating you at least weekly. If you’re getting viewings but no offers, the problem is more likely presentation – the property may look great online but isn’t quite living up to expectations in person, or it may feel overpriced once buyers see it. Your agent should be proactively advising you on next steps. If they’re not, or you’d like a second opinion, feel free to send us your listing and we’ll give you our honest thoughts.
The traditional advice is to get three valuations and go with the middle one – but in practice, most sellers are drawn to the highest figure. With the amount of property data available today, valuations shouldn’t vary wildly between agents. If one comes in significantly higher than the others, it’s worth asking them to show you exactly where that number comes from. Remember, agents aren’t valuing your property in an absolute sense – they’re proposing a pricing strategy. A good agent will explain their reasoning, not just tell you what you want to hear.
Honestly, there isn’t one – at least not in the way people traditionally think. Spring has long been considered the best time, but seasonal trends don’t really drive the market the way they used to. The best time to sell is when it’s right for you – whether that’s prompted by a change in circumstances, your finances being in order, or finding a property you want to buy. You’ll never pick the perfect moment, so don’t wait for one.
It depends on how much work is needed, but our job is to get you the best price while having you spend as little as necessary. Most buyers – especially first-time buyers – will redecorate anyway, so fresh paint throughout rarely adds value. Kitchens and bathrooms are trickier: they’re very personal, and a new kitchen can actually put buyers off, either because they feel guilty about replacing it or they assume it’s inflated the asking price. A plain white bathroom suite is always safe. In most cases, a sensible pricing strategy will serve you better than a renovation. Give us a call and we’ll advise on your specific situation.
Absolutely – professional photos, a floor plan, and a video are essential, not optional. Rightmove’s own data shows that listings with all three elements receive 150% more clicks than those missing even one. You’re selling what is likely your most valuable asset; it deserves to be presented in the best possible light.
We’d always recommend letting the agent handle viewings. Buyers are far less likely to give honest feedback directly to the owner – and if they are critical, it can feel personal. When the agent conducts the viewing, buyers tend to be more open, which gives you much more useful information about what’s working and what might need to change to secure a sale.
Open houses became popular during busy market periods, but they’re not always the best approach. One risk is that if you advertise an open house and the property doesn’t sell, it can raise doubts in buyers’ minds. Our preferred approach is block viewings – running all viewings on the same day without advertising it as an open house. This creates genuine competition and urgency: when buyers see others arriving and leaving, they can see for themselves that the property is in demand. It’s also more convenient if you have children or pets and need to be out of the house. All viewings should be pre-booked with details taken – there should be nothing truly “open” about it.
Multiple offers are a great position to be in, but they need to be handled carefully. Playing buyers off against each other can backfire – buyers are wary of it and may walk away. The fairest approach is a best and final offers process, where all interested parties are given a deadline to submit their highest offer along with details of their financial position. Price matters, but so does buyer position. A first-time buyer offering slightly less than someone with a long chain may actually be the stronger choice if they’re more likely to see the sale through.
Once you’ve accepted an offer, you’ll need to appoint a solicitor or conveyancer to handle the legal work. Before accepting, your agent should already have financially qualified the buyer and checked the chain. Once solicitors are in place on both sides, your agent will issue a memorandum of sale, which formally introduces both legal teams and sets the conveyancing process in motion.
A price reduction should always be the last resort. There are three reasons a property doesn’t sell: presentation, marketing, or pricing – and you should work through them in that order. If the property is well presented, look at the marketing. There’s a big difference between simply having photos on Rightmove and having a proper strategy with professional photography, video, a floor plan, and active social media promotion. If marketing is solid, then it may be time to review the price. We use Rightmove banding to make sure your property is visible to the widest possible audience – get in touch if you’d like to know more.
Gazumping is when you’ve had an offer accepted and another buyer comes in with a higher offer, which the seller then accepts. It’s legal, but not something we support morally. The best way to protect yourself is to move quickly once your offer is accepted – instruct your solicitor immediately and keep the process moving. Most sellers won’t entertain new offers if you’re doing everything you’ve committed to. You can also ask that the property be marked as Sold Subject to Contract online, so it stops attracting new enquiries.
Legally, yes – you can change your mind on an accepted offer at any point before exchange of contracts. This is known as gazumping. Similarly, a buyer can reduce their offer before exchange, which is known as gazundering. Both are legal but, frankly, if you’re not happy with an offer, the right thing to do is not accept it in the first place rather than going back on your word later.
Completion day can be stressful, so it helps to be prepared. Removers typically arrive early in the morning, but you may not get the keys to your new property until mid-afternoon. Make sure your agent has a set of keys so you can simply lock up and go when you’re ready. Pack a small essentials bag with food, drinks, and tea – you’ll want a cup of tea when you finally arrive, and your kettle won’t be the easiest thing to find in a sea of boxes.
You can move in as soon as completion takes place – you legally own the property from that point. Completions often happen on a Friday, giving you the weekend to move in at your own pace. If you’re having work done, you can delay moving in for weeks or even months. However, if you’re selling a property, you must vacate on the day of completion – you no longer legally own it from that moment.
Freehold means you own the building and the land it stands on outright – most common with houses. Leasehold means you own your part of the building but lease the land from a freeholder, which is why leaseholders pay ground rent. You’ll also typically pay service charges for the upkeep of shared areas or the building as a whole. Leasehold is most common with flats and apartments.
Yes – it’s possible to sell a tenanted property, and it’s something we’ve helped landlords do many times. The key consideration is the type of tenancy in place. If tenants are on a fixed-term agreement, the sale will generally be limited to other landlords, which affects both the buyer pool and potentially the price – landlord purchases are financially driven rather than emotionally driven. If you’re in this situation, get in touch and we’ll give you tailored advice.