Not everyone loves a for sale sign outside their home, and as you venture around Chelmsford you will see a variety of property boards, but, as common as they are, not everyone wants to have a for sale sign outside their home. People have a variety of reasons they are not a for sale sign fan – they may not wish for their neighbours to know they wish to move, or potentially risk having random strangers knocking on their door. Yet there are many advantages to having a for sale sign that you may have overlooked, which is why our team at Charles David Casson would like to share with you the value of having a sign when you’re selling your Chelmsford home.
Powerful marketing tool
In such a competitive property market like we have been seeing in Chelmsford for the last year or so, one of the most powerful tools we have is the for sale sign. With the advances in technology and a variety of ways to search for property online, over 90% of buyers will begin their search for a new home there. However, not all buyers are actively looking for a home, and we regularly receive calls from potential buyers who have seen a for sale sign outside a property that is of interest.
These buyers may have had their eye on your home for some time, or have fallen in love with the street where you live. Moving has been a niggle and not a impulse, but when they see the house that has caught their attention and been hard to forget, that niggle starts to grow into action and before they know it they are making a call to us.
It starts with a chat
It isn’t only us who are in love with property and know which new properties have come onto the market in our area. Once a board has gone up, it doesn’t go unnoticed. It’s not just friends and family that start to talk about your move, but neighbours and people within your community, as well as passers-by, could spread the word. Word-of-mouth marketing is organic: your home can be mentioned in a chat with a friend, who then mentions it to a neighbour, who then jumps on the internet to have a look. Conversations about property are a valuable way of reaching potential buyers and helping them to find their dream home; you never know, the next conversation could be about yours.
Can help to sell more quickly
Having a variety of marketing tools including the for sale board can help sell your home more quickly. The more awareness we can create for your property, the more potential buyers we can reach, which in any kind of property market is going to be an advantage. At Charles David Casson we are not in business to list as many homes in the area as possible so that our boards become an eyesore. When we value your home, the figure we present is what we know can be achieved by our team to get your home SOLD. We will always negotiate to get you the highest possible sales price, but no one wants a for sale sign gathering dust outside their property because their house was on the market at an unachievable figure.
It’s a visible marker
Not every property is easy to find, house numbers can often be obscured or missing, street lighting not effective, and streets can feel hidden. You want any potential buyer arriving at a viewing feeling positive and excited, not frustrated and annoyed because they have spent the last 20 minutes struggling to find your home. A for sale sign clearly indicates where your property actually is, making find you for a viewing an easier and calmer experience for buyers.
Is this what you want?
Sometimes, unknowingly, we can put obstacles in our own way to delay or prevent things we are not exactly sure off. If you are against having a for sale sign when selling your home, you need to ask yourself why? Could it be you are not ready to move and, if so, you may find you unwillingly continue to place obstacles during the sales process making the experience not fun for anyone. If you are questioning if you should have a for sale sign, ask yourself, is this move something that I really want?
No one puts Baby in the corner
This famous Dirty Dancing quote is perfect to stress to you that when you are selling your home you want it to be seen, to shine and sparkle in the spotlight. A for sale sign is a wonderful way to make sure that your home receives the attention it deserves, and you could soon be dancing your way to a sale. If you are ready to sell your Charles David Casson home, call our team today on 01245 835859.