One of the most crucial decisions you can make when deciding to sell your home in Chelmsford is your choice of estate agent. You need to be picky to ensure that the estate agent you choose is right for you and your home. The right estate agent will be able to attract suitable buyers to help sell your home fast, and for the highest possible price. Making a rushed decision could see your property sat catching dust as time continues to pass by and viewings dry up. At Charles David Casson we find it rewarding to be challenged when meeting sellers, as we know that they are giving some serious consideration to who they are giving the responsibility to sell their home. So which estate agent should you choose?
Proof is in the pudding
Many people can talk the talk, but you need someone who can walk the walk, so how are they performing? You need to ask if they have sold any similar properties in the area, how quickly, and was the offer figure close to the asking price? This will give you a gauge of the speed your home may potentially be sold at, and also if they are valuing properties correctly. Why is this important?
Getting the valuation and marketing sales price right at the beginning is a must, if your agent tries to win your business with a too-high valuation you will end up having a stressful time. Buyers are savvy, they will have been doing their research and have a good idea of what your home is worth compared to others they have seen. Therefore if it’s priced too high, you may not get any viewings, or receive offers you deem to be insultingly low. The end result, which we see all too often, is that your home will be reduced in price, again and again, until often it is listed at below market value just to generate interest.
At Charles David Casson we market to sell, to attract buyers and to get you the offer that your home deserves through solid negotiation. We’d be happy to share our results with you.
Are you a local agent?
There are many types of estate agents around today, from your traditional high street, to online, to those that are a combination of both. As an agent in Chelmsford we often shout about our location, because a real local estate agent is embedded within the local community. We live in and love the area; we walk the same streets, visit the same coffee shops, and enjoy the same bars. We have probably sold your neighbour’s home, have seen generations of the same family move over the years, and also know those people who would be ready to sell should that house on the corner become available.
A true local agent doesn’t just know the streets, they know the heart of the community. It’s people, it’s culture, and when it comes to selling your home, there’s no better estate agent to have by your side.
Not a one trick pony
Estate agency has evolved rapidly in recent years; no longer will a listing in the window be enough, we have to continuously seek new ways to market properties, to attract buyers, and increase awareness. At Charles David Casson we are forever researching new technologies, testing methods, and implementing strategies to ensure we provide the best service possible for each and every one of our clients. We also recognise that what works for one property may be completely wrong for another – we are certainly not a one trick pony. What marketing and advertising solutions do the other estate agents offer, and will they truly make your property stand out above the rest?
From the outset we want to do the best for you and your property; that may mean we make suggestions to help give your home greater appeal. Honest conversations can be difficult for some, but please remember you are wanting the best price possible for your home, and we know how to achieve it – but it could involve some work from you. Not all agents are confident enough to have these kinds of conversations, out of fear of losing your business.
Valuing your property requires understanding your home, your circumstances, and reason for moving, which is why it’s important we listen. We want to ask you questions, find out what work has been undertaken, what you love about this house and those quirky features that make it truly unique. Is every agent you meet actually listening?
The choice is yours
Of course we would love to work with you to sell your home, why not give us a call on 01245 835859 and challenge us to prove we’re the right agent for you and your home.
We prefer to value your home in person and provide you with expert advice. However you can obtain and initial indication of your homes value by using our online instant valuation tool by visiting valuation.charlesdavidcasson.co.uk